He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he likes to do (mostly fishing and hiking). Co-Founder and Master Distiller Yuseff Cherney began distilling as a side project under Ballast Point Brewing. To stay up to date, follow #Ĭutwater Spirits, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of over 20 canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category including tequila, vodka, rum, gin, whiskey and liqueur. The brand will continue to innovate with the introduction of light & refreshing cocktails in new sleek cans, additional full-flavored classic cocktails and frozen cocktail pops to provide bar-quality cocktails that can be enjoyed anywhere. The work smarter, not harder theme will be an ongoing campaign platform for Cutwater Spirits throughout 2022. “Cutwater’s Big Game spot will continue to accelerate awareness for this incredible brand as we focus on expanding Cutwater’s footprint across the nation.” “The ready-to-drink spirits category has grown nearly triple digits over the past year and Cutwater Spirits is poised to lead category growth as more consumers discover the convenience of Cutwater’s bar-quality canned cocktails,” says Fabricio Zonzini, President, Beyond Beer. Ingenuity struck co-founder and master distiller Yuseff Cherney in 2017 when he merged his brewer background and familiarity with the canned format with his award-winning spirits and mixers to create great-tasting canned cocktails he could take anywhere. "Since day one, we have been committed to using our own real spirits to make the best bar-quality cocktails available in a can so folks can spend more time doing the things they love!".Ĭreative concept developed and executed by AKQA and directed by award winning director Tom Kuntz, the spot will run in black and white featuring Cutwater’s canned cocktails as the only pops of color.Īs pioneers of the canned cocktail category, Cutwater is best known for its lineup of over 20 canned cocktail classics, made from its acclaimed portfolio of distilled spirits spanning nearly every category. "We’ve never taken ourselves too seriously and that sentiment carries through in our first national Big Game commercial as we celebrate the ingenuity of working smarter, not harder,” says Cutwater Co-Founder and Master Distiller, Yuseff Cherney. Each vignette lightheartedly spotlights innovators who save time while still getting the most out of life with their favorite Cutwater canned cocktails. Cutwater’s commercial features several comedic vignettes highlighting smart life hacks including the use of a massage gun to tenderize meat, walking your dog on a treadmill during a rain storm, using a blowtorch to melt snow and more. With 30 and 60-second spots inspired by Apple’s “Here’s to the crazy ones” ad, the Cutwater spot celebrates the everyday ingenuity of those who work smarter, not harder, and enjoy the convenience of bar-quality cocktails in a can. In Cutwater’s breakthrough spot, "Here's to the Lazy Ones," the brand redefines “lazy” as ingenious, because the ones who make the most of their time are the ones who are ahead of it. Prices start at around $14 for a 4-pack.San Diego, CA - FebruToday, Cutwater Spirits, the most awarded canned cocktail brand in the U.S., announces its first-ever national commercial airing during the Big Game on Sunday, February 13. As far as ready-to-drink summer cocktails go, you can’t do better than this. And they only use top level ingredients, including house-distilled spirits as the beverage bases, pure cane sugar in the house-made cola, and the brand’s own grapefruit cucumber tonic and award winning Bloody Mary Mix. They also range in alcohol content from a 6.2% ABV all the way up to 10%, so you can base your drink of choice not just on flavor profile, but on how hard you’d like them to hit you. founder, Jack White, and former COO, Yuseff Cherny, this brand offers a full range of pre-mixed alcoholic cocktails – including a Bloody Mary, rum and ginger, rum and cola, gin and tonic, and several iterations on a vodka soda. Owned and operated by Ballast Point Brewing Co. They’re called, of course, Cutwater Spirits. So it shouldn’t come as a surprise that one of the best brands to make them comes from the land of eternal summer: San Diego, California. Especially in the summertime with all the barbecues, beach bonfires, and block parties going on. Cocktails in a can are very easy and convenient.
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